Brand Watch News Report: Swarovski, this ancient and mysterious company still maintains the family mode of operation, the crystal production process as a trade secret from generation to generation, with the crystal cut the monopoly of patents and awards. Two hundred years, Swarovski has been uphold her own good, holy and elegant. Each work of art, each of patents and awards, have embodied the hard work of every designer, so every Swarovski products are so beautiful and elegant. Lovely delicate Bear Story, which should be more representative of a series, all the Cubs are multi-section composed of crystal stone, each angle can be reflected light, bright and colorful, very beautiful.
Swarovski hearts of many people, already is noble, elegant, beautiful and taste of the incarnation is a bridge of communication between people mind, her sense is that all aspire to better link the mind and happiness. This is exactly the beauty of Swarovski's expression!
Swarovski was founded in 1895 by Daniel Swarovski in Austria was founded, is the world's leading crystal manufacturer, year for fashion, jewelry and crystal lamps and other industries to provide a large number of high-quality cut crystal stones. Today, the Swarovski Group, the world total of fourteen thousand two hundred employees of hundreds of people around the world, there are over four hundred Swarovski Crystal Cascades, where there were nearly thirty Shanghai, in 2007, the Group turnover of up to 1.61 billion euros, performance is the highest in the industry worldwide.
Since the beginning of this century, Swarovski crystal stones around the world have been identified as high-quality, bright and highly precise embodiment, Swarovski laid the foundation of success. Swarovski charm from the quality of materials and manufacturing methods used. The details of the unique system of law, is not disclosed to outsiders. Swarovski crystal to shine the reason known to the world famous, entirely because of their pure, unique and cutting the number and arrangement of facets.
The capital of Tyrol in western Austria Innsbruck, a dozen miles to the east called Wattens town, where is located in the remote foothills of the Alps, the population was only a few thousand people, but every day is Thousands of tourists flocked, as is a look at the strange shape of the Alps giant. Prostrate giant of a mountain, two big eyes in the crystal sunlight shining a strange glow, surging from its mouth fell out of the fountain in front of the lake, sent a huge roar of sound.
1892, 29-year-old Daniel Swarovski invented the first cutting machine, greatly improving the speed of cut crystal, accuracy and quality.
In 1913, Daniel Swarovski and his three sons Wilhelm, Friedrich and Alfred set up crystal factory, the original manufacturing quality pure crystal material. Swarovski is today's success also depends on the quality of its stringent requirements.
In 1931, Swarovski stones with their product registration, these rocks include a variety of bands together with crystals and lace, can be used for clothing and accessories.
In 1948 Swarovski founded the Ministry of optical instruments to HABICHT name, launch, including telescope, sight and other precision optical instruments, and quickly became the main supplier of the international market.
In 1956, Swarovski vacuum coating with a unique, created out of "Symphony" effect of crystal jewelry stones.
In 1960 Swarovski founded the first sales office in Germany. Now, Swarovski has been established in 40 global sales offices, product distribution all over the world.
In 1965, Swarovski launched the bright flashing pendant STRASS crystal chandeliers, the Metropolitan Opera in New York, Paris, Versailles crystal lighting, are used Swarovski crystal chandelier pendant.
In 1976, Swarovski crystal clear success story began in a lovely crystal mouse. Since then, other lifelike animal sculptures follow. At present, this series has more than one hundred and twenty pieces of gifts and collectibles.
In 1977, Swarovski launched the first of a series of jewelry (Swarovski Jewellery Collection). Today, the best quality fashion products, including the classic crystal jewelry creation and design of two new products each year.
1987 Swarovski Society was established to collect, to provide exclusive services to crystal lovers and exchange corner. Currently, the membership has more than 430,000, will receive annual publication of four of the "Swarovski magazine."
1991, and organized by the Swarovski-sponsored "Jewels of Fantasy - 20th Century Costume Jewellery" exhibition kicked off. So far, this exhibition has more than 20 venues.
In 1995, Swarovski was established to celebrate the centennial of the city is located in Wattens Swarovski Crystal Worlds in October opening, this underground museum is a green giant shape, area of more than 2,000 square meters, exposure which can completely experience the exotic world of crystal. So far, more than 450 million people come to feel the crystal charm.
In 2001, Swarovski offers a new layout for the bathroom design ideas, products include flashing crystal components match each other. Colorful "crystal bathroom all feel" inspired by the dazzling Swarovski crystal light, purity and harmony is the perfect reflection of feeling.
Article Source: http://www.mywatchnews.com
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