Development of Swatch Group

Brand Watch News Report: Swatch as a model of Swiss watch, with the power of youth in the world watches. Swatch watch the colors of its stylish, lively design and subvert the traditional style, ticking along with the modern pace of life going forward. In the Swatch before, there is no access to such popular brands achievements: in a very short period of time, occupy the heart of fans worldwide, status survive this; addition to maintaining the existing territory, while also continuing to other areas elongation development. Swatch reasons for the success is no secret: Swatch not only timekeeping watch.

Swatch, the name of the "S" represents not only its Swiss origin, and contain "second-watch" meaning that a second form that people can have a fashion as the same, with two or two more than watch. Swatch is not only a new type of high-quality watches, and will also bring with it a new concept: the watch is no longer just an expensive luxury and simple timing tool, but a "Day Fashion on the wrist. "

Swatch brand positioning in the fashion, sports, music, art with the passion to create.

Mr.Nicolas G. Hayek was born in 1928, is the Swatch Group (based in Biel, Switzerland) co-founder and current chairman of Swatch Group. In 1985, Mr. Hayek was on Asuag and SSIH lasted more than four years after the reorganization, and eventually to the two companies merged Swatch Watch Group. At the same time, he also work as a group of Swiss investors Swatch Group's controlling party. In 1986, Mr. Hayek became chairman and CEO of Swatch Group.

Swatch Group owns a number of watch brands, including Swatch, Breguet, Blancpain, Jaquet Droz, Glashutte, OGlashütte , Leon Hatot, Omega, Longines , Rado, Tissot, Calvin Klein, Certina , Mido, Hamilton, Pierre Balmain, Flik Flak, and Endura. Swatch watch brand in the revival of the road, Mr. Hayek played a decisive role. His early 80s in the 20th century, the development strategies end, the Swiss watchmaking industry once again to glory, and in 1984 established a global leadership position again.

Mr. Hayek's remarkable record in the Swatch Group's achievements include:
Strategic introduction of Swatch watches.
to provide for the Swiss watch industry watch movement and components, power to help the Swiss watch industry 80 years in the 20th century to achieve recovery.
continue to develop and enhance the Breguet, Omega, Rado, Longines, Tissot watch brands such as product and brand image.

achieved annual sales of more than 40 billion Swiss francs, the Swatch Group, the global watch industry in the long term to maintain first-place position.
to promote and revitalize the brand Breguet. Breguet in as president during Mr. Hayek makes use of less than four years to re-back luxury Breguet watch ranks.

Mr. Hayek has repeatedly issued by the agency of Switzerland won numerous prestigious awards, including the Swiss media, Troubleshooter of year (1984), the Max - Max-Schmidheiny Foundation, Freiheitspreis (1993), the Branco-Weiss Foundation years of Entrepreneur of the decade (1993 years), and issued Oekreal Innovation Award (1993 years).

In recognition of Mr. Hayek and Swatch to create brand Swatch Group achieved outstanding success, and in Switzerland and Europe's contribution to industrial development and employment, the University of Bologna, Italy, Department of Cultural Heritage in 1998 June awarded an honorary doctorate, Mr. Hayek. Previously, Mr. Hayek had also won the 1996 University of Neuchatel, Switzerland presented an honorary doctorate of law and economics. In 2004, the Federal University EPFL appointed Mr. Hayek Strategy Committee.

The late 20th century, 70, the Swiss watch industry into an unprecedented crisis. At that time, the Swiss watch production produced in the proportion in the global market sharply from 43% to 15%. Become the urgent revival of the Swiss watch industry arduous task. In 1978, the birth of the world's thinnest watch at the time, which once again sent to the Swiss watch industry challenges. Resolve difficulties the Swiss watch industry, create a more lightweight timer. In 1985, Swatch - Father Nicolas Hayek on Asuag G · and SSIH were more than four years after the reorganization, and eventually to the two companies merged Swatch Watch Group. Watchmakers Swatch Group not only to create a new ultra-thin watch records, but also invented a new tabulation process. The tabulation process using integrated case, and the bottom of the case as the installation of floor movement. Watch the top of the movement from the installation, the installation sapphire crystal process will be the last one.

Things simple, this is a bold tabulation process, is exceptionally successful subversion. However, whether the use of plastic to produce a more cost-watch it? Swatch Group led the Swiss watch industry embarked on a journey to conquer the next challenge. Made use of plastic should be easy to watch and set the movement on the chain must be able to install its plastic case of the side of the movement. In addition, the plastic watchs of men's, women's watch should also be using the same base. After numerous improvements, Swatch Group watch craftsmen use 51 parts instead of the usual form of at least 91 parts watch, may eventually become a plastic sheet. Swatch watch with Swiss quartz movement, synthetic materials, both waterproof shockproof, precise timing, the price level should be so outstanding advantage. Watch especially for mass production, and with rich color options. This young, innovative Swiss watch exclusive manufacturing, has become a passion, interest caused by moving, the perfect symbol of life goals.

The birth of the first Swatch watches in 1983, shocked the world.
Swatch 1984 production exceeded one million.
1985 Kiki Picasso as the first artists of the watch Swatch design.
Devaluation in 1986, Swatch watches fashion.
Swatch make persistent efforts, Sheng invited Keith Haring design of four artists collection watch.
Swatch introduced the first Christmas collection watch "Bergstrüssli".
1988, to celebrate the fifth anniversary of the birth of Swatch, Swatch watch collection anniversary of the family of six watchs Xintian Puff Special.
Swatch production exceeded million!
Swatch 1989 Twinphone connected the world public.
Swatch was born in 1990 multi-function watch to allow time for whom to stay.
Scuba200 lead you to dive into the water watch.
Swatch Collectors Club was established in 1996 the club changed its name to Swatch world.
1991, Swatch Automatic mechanical watch list so rejuvenated.
Type the first Swatch watch paging market.
Alfred Hofkunst for the Swatch design artists collection watch "Swatchewatchs"
Swatch 1992, production exceeded one hundred million!
Swatch Chronograph swept the world.
During calendar years 1993, Swatch most important musical form MusiCall.
Vivienne Westwood as the Swatch design artists collection watch "Orb".
Swatch 1994 metal sheet metal sheet to create a modern new era.
Swatch devaluation in 1995, solar watch.
Swatch Metal Series family of new multi-function with split time function watch.
Swatch Metal Diving deep underwater world adventure.
Swatch Ski celebrate the global access watch.
Swatch 1996 Atlanta Summer Olympic Games as official timer.
Swatch production exceeded two hundred million!
1997 history of the thinnest plastic sheet to only 3.9 mm in thickness Swach thin sheet.
1998 Diving Scuba 200 Swatch Metal usher in the "15th birthday", diving depth the next level.
Swatch to create a new generation of network time network watch.
Swatch 1999, production exceeded two hundred and fifty million!
Swatch Sydney 2000 Summer Games as official timer.
Swatch store in Place Vendome Place Vendome in Paris, France opened its doors.
Swatch square watch to remind the public "not to act too rigid." Although the shape of the watch can be changed, but the Swatch Yili uphold the spirit of it.
2001 "ultra-thin multi-function watch" as the world's thinnest plastic multi-function watch, the thickness of only 6.6 mm.
Swatch 2002, production exceeded three hundred million!
Swatch launched large watch, the size of Congress than the standard 30% of Swatch.
Swatch Metal Series family of new transparent form.
Swatch have launched Napa watch turning watch and the infinite.
Swatch The 27th Canton to show unity and resolve.
Swatch Shi Pika Boulevard store opened its doors in Italy Boulevard.
2003 Foundation to support the little dreamer, Swatch and musician Phil Collins to launch Phil Collins Collection watch.
Swatch 2004 Athens Summer Olympic Games as official timer.
Swatch have launched contacts watch and happy diving watchs
The corporate brand in the World Brand Lab prepared in 2006, "World Top 500 Brands" list ranked one hundred and twelfth.
Swatch 2008 Beijing Summer Olympic Games as an official timer
(At this point, has accumulated a 1996,2000,2004 and 2008 in four consecutive Summer Olympic Games in Beijing official timer)

No comments:

Post a Comment