Brand Watch News Report: Rolex are well-known Swiss watch manufacturers, the company formerly known as Wilsdorf and Davis, by the German Hans Wilsdof with Alfred Davis in 1905, a partner in London operation. Morley 1908 by Hans Wilsdof La Chaux-de Fonds in Switzerland up renamed ROLEX.
Rolex is a sign of the first fingers of the hand stretched out, it represents the brand's watches entirely crafted by hand. After gradually evolved into a registered trademark of the crown, to show their dominance in the watch area. Demonstrating a Rolex in the watch industry's regal.
20th century, 20's, Rolex fully developed first waterproof watch. In 1926, the Rolex Oyster water watch formally registered.
Rolex, the solemn, practical, not flashy style was widely loved by successful people, the United States first sent NBA star Shaquille O'Neal had 24 teammates Rolex, Hong Kong Chief Executive Tung Chee-hwa is a dignified and elegant wrist Rolex steel watch. "Britney," Britney Spears has bought a piece of their husband's Rolex watches worth £ 65,000, together RMB 80 million.
In the international market, the price of an ordinary Rolex watches from 1,000 U.S. dollars to 15,000 dollars. Although expensive, but people still believe that value for money. This is not only the excellent quality of Rolex, but also because it has a unique investment value. Rolex antique watch"defensive" great capability. Held in Geneva in 2002, an auction, one of the last emperor of Vietnam, Bao Dai worn by calendar 1952, gold watch Rolex models at auction in Geneva, has photographed 342 000 Swiss francs (then about U.S. $ 235,400), together more than 200 million RMB. Oyster explorer-type watchis the first piece of Everest watch, be the brand's entry-level product, priced at about 39,300 yuan.
In the 20th century era of mechanical watches, Rolex has been the world leader in the watch industry. Today, superior technology and technology still makes the Rolex watch to maintain a leading position in the industry. At present, Rolex has offices in more than 20 major cities, the annual output reached about 100 million, sales ranking the leading position of the Swiss watch industry.
Rolex watches official website of the company in many sites are outstanding, Home seventies music is a very popular old songs in the United States, sub-page with the tide sound, contained in FLASH, and the Rolex commercial miracle, Web site also shows good style of commercial operators.
Rolex history and its founder Hans Wilsdorf closely linked to the name. Born in 1881 in a city in Bavaria, he was young to get involved in international business. For the start of the business of cultured pearls, 19-year-old home La Chaux-de-Fonds, as a specialized manufacturer for export of watches and clocks agents.
In 1905, he founded his own company called "Wilsdorf and Davis Company" , is a company responsible for sales of watches, but he also developed a self-made watches.
At 8:00 on July 2nd, 1908, Rolex officially registered trademark. The first Rolex technology because of its superb quality and immediate attention. Rolex watches a small correction in 1914 by the Kew Observatory of the A-level certificate, which is the United Kingdom has never been this well-known Kew Observatory issued the highest rating. Its accuracy has been recognized that this is a worldwide event, so watch in Europe and the United States suddenly worth double. Since then, the quality of Rolex which represents a precise.
After the First World War moved back to Rolex in Geneva, under the impetus of its founder, Rolex continued innovation, creativity, and improve themselves. It has two research directions: waterproof and automatic.
In 1926, the first waterproof, dustproof form has finally come out, this is the famous "Oyster" style sheet. The economic crisis hit in 1929 in Switzerland, but no one affected by Rolex. It was invented during this period an automatic-winding mechanism, creating a rage was the "Perpetual"type watch.
This automatic watch has a pendulum Tuo, the watch has never been used before, it brought to the watch industry, a revolution, it is the pioneer of all the automatic watch. In 1945, Rolex has produced a watchwith the date DateJust, 1956 produced that date and the week DayDate watch.
Rolex Andre Heiniger flourish in today's world renowned altar watch, which Andre J. Heiniger inseparable from the inspiration and enthusiasm. Heinig was born in La Chaux-de-Fonds in 1921, Hans Wilsdorf the first time I saw him to the full trust in him and sincere respect.
They both love and human contact, the pursuit of perfection. In 1948 Wilsdorf Rolex invited to join the work of Heinig. He worked for six years in Buenos Aires, responsible for developing the market. Returned to Geneva in 1955, was promoted to the Rolex board member since 1964, replaced Wilsdorf as Rolex Company.
He faithfully inherit the founder of Rolex, and constantly improve the quality and technological innovation, in order to bring a new breath of business: international. The first step in this decision is to corporate headquarters moved to the suburbs from the city center of a beautiful new building. Then, Heinig began his expedition, traveled to every corner of the world, opening up new markets. He has incredible predictive power, decided to set up branches in major cities on all continents, which at the time was a pioneering work.
Heinig in office has set up a Rolex Award for entrepreneurial spirit, this award presented once every three years to reward those in the application of science, invention, exploration and research, scientific discovery and environmental protection in those who have made outstanding contributions.
Rolex now by Patrick Heiniger as general manager, Patrick Heiniger in the Rolex "family" grew up, love the tradition of the company, he served as the company's lawyers years Rolex and subsequently was appointed business manager, general manager and other staff.
Rolex World Headquarters from 60 years to begin planning the expansion project, completed in 1995, which is more than 80 years to create, innovate and progress the symbol of a leader with its emphasis on the entrepreneurial spirit that matches the logo.
Rolex common goal of all employees to work hard, Rolex is continuing to carry forward its tradition, Geneva and around the world continue to serve as representatives of high-quality watches.
The corporate brand in the World Brand Lab prepared in 2006, "World Top 500 Brands" list ranked seventy-ninth.
December 30, 2008, the world's brand value of authoritative institutions - the World Brand Lab value of "2008 World Brand Lab value of the Year Award" contest, the Rolex with a good brand image and brand vitality, crowned "the most competitive brand list" award, won universal praise of consumers.
EXPLORER, with 24-hour red-assisted needle, to facilitate the adventure lovers to distinguish day and night.
SUBMARINER, water depth of more than 300 meters.
YACHT MASTER, with rotating outer ring facilitate the calculation of the time difference.
GMT MASTER, the rotating outer ring and 24-hour indicator, not only to display two time zones
simultaneously the time clock can be independently moved to another time zone, without moving the minute hand and second hand.
COSMOGRAPH, as a multi-functional watches, can meet the engineering, sports and business and other needs.
Rolex watches are Swiss-made luxury watch, its design, production, and always maintaining the traditional style. Its features include fully automatic, single epoch, double calendar, waterproof, dust, etc., work better, especially the dial, and the watc hto Strap, carved into the crown is a sign of its high quality. Because the use of brand name watches in the manufacture of advanced equipment, high-quality materials, to the processing of fine, high-quality finish. Real Rolex watches, regardless of work, the text is very fine, a perfect touch, this is an important aspect of authenticity.
From the appearance of fine Rolex watch case, strap, crown, word clear, complete, and copy the watchshell rough, slightly fuzzy text. In particular, bottom of the watch, cover teeth, very fine and clear, bright and clean three-dimensional feeling, while the counterfeit goods without the three-dimensional rough lighter than normal. Weight, really feeling real number, much less fake (Note: some replica of a copper ring which also included). 18K gold Rolex on the texture of the case, strap, usually by the New Old genuine gold quality, color change, counterfeit goods are 14K gold, or even lower K gold or plated with 18K gold, but over time , will change back to color. Stars of the Rolex, the diamond set in the watchare real, and fake goods are fake diamonds.
Have appeared on the market real case, strap, Rolex movement inside the holiday, so it is best to use special tools to open the watch. Rolex movement is really a prize to the auto-rudder movement ROLEX words engraved plates, also engraved with the movement number: 1570,2135,3135,3035 ... ... so there is no fake. Mechanical movement is really fine, ridge clear, leave a rough dark movement.
In addition, remove the strap, case of the middle ear side of the watchwatch-type batch plant, the middle ear side of the watchunder the watchnumber, replica little (some imitation products are available but not neat and clear); Rolex Watches have quality guarantee, there are two lines of the upper right corner above the word numbers of Arab pinhole Tattoo, neat and clear, and leave only the line of pinhole Tattoo, very unified, very neat, but it can not be used to identify, because the market there are false guarantee.
