Boucheron is Gucci Group jewelry company. In 1858, only 28-year-old jewelry designer Boucheron set up their own brands and most fashionable in Paris to open royal palace area boutiques, design and sale of a number of valuable jewelry, watches and perfume. In 1893, Boucheron moved to Paris, Place Vendome, became the first opening of the jewelry brand in one place. Founded at the beginning of Boucheron that is favored by the elite dignitaries, the cause of so flourishing. Boucheron always hold the pulse of the times, from the Russian ballet, Cubism, decorative arts, African art and pop art inspiration. The 21st century, Boucheron adhere to the brand's unique tradition of meaning, a bold modern luxury synonymous with jewelry.
Boucheron GUCCI Group, the Italian jewelry company, in 1858, only 28-year-old designer Boucheron set up their own brand, and the most fashionable in Paris to open royal palace area boutiques, design a lot of expensive jewelry, watches and perfume.
21, Boucheron uphold the brand's unique tradition of meaning, a bold modern luxury synonymous with jewelry.
In 1893, Boucheron moved to Paris, Place Vendome, became the first opening of the jewelry brands here, shop the square where the 26, was a French Second Empire mansion of the Countess Castiglione ladies. Founded at the beginning, Boucheron is favored by the elite dignitaries, and thus the cause of flourishing. Russia Nvsha Huang, actress France Sarah Bernhardt, the United States millions of Rich Wives Mackay and Vanderbilt, Polignac countess, Lady Curzon have a Boucheron customers.
Boucheron always grasp the pulse of the times, from the Russian ballet, Cubism, decorative arts, African art and pop art inspiration. Boucheron's brilliant career continues to advance its unique design process has conquered Sophia Loren, Nicole Kidman, Julianne Moore, Susan Sarandon and other world stars, but also independent native states of India by the Patiala master, the Shah Riza of Iran, and the United Kingdom, Bulgaria and Egypt royal favor.
These days, Boucheron into an international brand, in Europe, Russia, the United States, Japan, Korea and China Taiwan etc. to open boutiques, and in mainland China to open first boutique - Bund 18 shops. Boucheron is the world's few consistently maintain high-level jewelry and watches exquisite craftsmanship and traditional style one jeweler.
To mark its debut in mainland China, Boucheron designed to Bund 18, 18 limited edition Reflet Grosgrain watch, exquisitely elegant, and the dangerous beauty series, the simple and sacred Symboliques series such as Boucheron classic presentation of its flagship store at the Bund 18. Bund 18 boutiques and other fine stores worldwide, like, ready for some loyal and valued customers tailor-made fine jewelry.
Boucheron Kaczorowski, president of China region, said in an interview, Cartier in the nurture and expand the market a step ahead, but not the purpose of Boucheron and Cartier competition, "We tell our customers that we are Who. Boucheron customers are pyramid in the selection, in Europe, our clients generally are celebrities, such as the late British Princess Diana and the royal family of Jordan and so on. "Kaczorowski Cartier had several years of work and directly involved in flagship store opening.
Boucheron, does not belong to the middle class
Extravagance of the aristocracy, unfettered Bohemian family. Promote traditional bold charming Angels. The new Boucheron inspired by the sexy goddess: they show up in the upstream communication area and the two extremes of social dance music, they are studio easel next to the swing position of the angel.
Durian courtesan, fin-de-siècle divas, their choices in life, or dignity, or abandon dignity. They are emotional, sometimes even outrageous, but it will not be pretty down to earth. They do not belong to the middle class. The laughing in the opposition, with a reserved carnival. They wear jewelry with great courage, when took up as easily as clothing, as if nothing had happened when lowered.
Finest gold jewelry made of jade, not the middle class. Fine pure gold to create the wide sleeves decorated, seemingly mesh, and as dancing girls, stockings. Number of thread into a beautiful black gold imitation jade Chantilly or Bruges, teardrop-like strings of red sapphires or diamonds in which a special necklace dark elegant lady.
In the dangerous and sexy walk the balance beam between the jewelry, not the middle class. Bold and seductive pendant suggests far away from the danger, which is distinguished decline. Slender neck like a ruby necklace painted in bright red roots, a blood ruby pendant hanging Dangzhao, set off by the skin Twinkle, twinkle. Shop diamond studded string a few inches long, bent S circle, an Elizabethan collar crepe mini version. Ring formed by a ruby lip Bouche, sultry lips Yan surreal power distribution.
Treatment of the ecstasy of nature show gaffe, doting, and funny beyond words, it does not belong to the middle class. Bright spots of bright chameleon gems strung together and wrapped in hand to the wrist extended, the tail of the second button in the ring take the chain; ivy leaves around the faucet, a crown for the Pre-Raphaelite all. Pendant is a small nude, body jewelry hanging rattan, legs apart, across the Opal accessories, mannequins as if hastily glimpse, suddenly distracted.
Art Deco ring was covered with very faint spiral of the master stone, which does not belong to the middle class. A huge black jade sapphire or treasure shop Xiang string in bright ruby chain, set in their hands. 1 large orange, pomegranate red jasper gemstones placed in the pad. The jewelry and women of the Duke of graceful, dancing girl, calm each other. These rings evoke the passion of women miss the Jazz Age - look at Josephine Baker's photograph, covered with jewelry, and look sly charm
Hot sexy precious stones, which does not belong to middle class; avant-garde design, to real challenges, which does not belong to middle class. Boucheron is the true interpretation of this new product, it is hard to predict from a group of passionate inspiration for women who do not belong to the middle class. Exquisite works of timeless pendant, change the way superior interpretation of jewelry.